Toy Fair 2012
Smart Gear Exhibits at Toy Fair for the 5th year.
Being that Toy Fair is the biggest event of the year for all US toy companies, we had months of planning laid out for us, just leading up to the event. During the planning, new products were designed, booth planning and building was in full swing, and new business opportunities were coming into play very fast.
Toy Fair is finally here and we have never seen so many people with the interest to buy and sell toys in the history of Toy Fair. Officials were saying that this was the busiest Toy Fair ever. The colors, sights and sounds that were experienced during Toy Fair this year made you dizzy. Too much to do and not enough time to experience it all; whether it be a noisemaking robotic dinosaur, a life-size figure of Woody from Disney’s Toy Story, or Victor Cruz signing autographs, wherever you walked, there was always something else to see.
Smart Gear and Wonderworld's new toys for 2012 were released at the show and were taken interest not only by toy business owners, but the press as well. Our Wonder Glow in the Dark Blocks was featured on the Today Show with Matt Lauer and Stephanie Oppenheim, a cofounder of the Oppenheim Toy Award. We had appointments with many large newspaper and TV show advertising companies. The popularity in Wonderworld Toys has taken a great leap this year thanks to Toy Fair.
After the show was all said and done, we donated our toy samples to the The Toy Bank, who will help out children in need with toys for the holidays this coming year.
Smart Gear had a very successful show and will be attending next year, in full swing, ready for whatever business deal comes our way. We have already started planning for our next exhibit. Thank you to all who attended, and a very big thank you to Toy Fair and the Toy Association.